There are lots of examples of poor client service, of customers leaving services. What about those businesses who go above and beyond, those that practice Extreme Client Care? That make us really feel, otherwise treasured, then at the very least wanted? Or who make it very easy to do service with them?
Some recent instances and also lessons we can learn/incorporate into our own companies:
Blue Cross and also Blue Shield of Massachusetts
My plan is up for renewal this month and not only did they send a simple-to-read-and-understand renewal plan, when my account executive was on holiday during the time I required to make changes another person actioned in and made it extremely simple for me to do what I needed. When was the last time you listened to good things about a medical insurance company?
Lesson: Is your company established to manage client and also client inquiries/requests/updates and make it extremely easy, dare-I-say-it even enjoyable, while doing so?
The Home Shopping Network
I have a "small dependency" to viewing HSN whenever Wolfgang Puck is on. I absolutely love his pots and pans and also when he gets on HSN, he makes lots of points which trigger ideas for different dishes, etc. Congratulations to Puck for revealing me just how to use his cookware and also exactly how easy it is to swiftly make great meals (When was the last time you instructed your customers and also customers exactly how to utilize your products/services?) and afterwards there's what HSN did (I just watch when Wolfgang's on so not exactly sure when they implemented this) ... you can currently acquire right from your tv utilizing your remote. No need to grab the phone and also wait on hold or grab your phone/computer/tablet. They have actually made it very easy to impulse buy.
Lesson: There are two here:
- Just how can you make it very easy to do organization with you and
- How can you instruct your clients exactly how to utilize your product or services?
Middlesex Savings Bank
They have a great radio commercial regarding living and coming to be involved locally and the attitude that a lot of us who live locally share. They call it "a common perspective on neighborhood daily life" as well as go one step even more. Middlesex has actually produced a "character quiz" on their website so we can see if you're a great suit for each and every other. Feeling in one's bones that makes you intend to take the quiz http://www.searchgi.com/user/profile/Lani-Langton as well as become part of their area.
Lesson: There are 2 here:
- Exactly how can you produce a community around your organization?
- How can you break out of the mold of your industry as well as do something cutting-edge?
It's something to read this post and believe "intriguing". It's another to read it, write some quick solution to these inquiries and also set up a time to take action/delegate/discuss with your colleagues/mastermind group
Which are you going to do?